I am an art director and designer currently based in los angeles. I love crafting functional and aesthetically pleasing brand identities, strategy, beautify packaging and custom prints/patterns.

Currently an art director and senior lead designer at Product 360 Creative — a boutique design agency in Los Angeles. I have over 12 years of experience in the beauty space and pride myself with the ability to design in many different aesthetics.

I am always looking for new opportunities to work on creative projects with talented individuals. If you’re interesting in collaborating, please reach our through my email below.

What I Do

BRANDING

Brand Positioning

Brand Strategy

Logo / Identity System

Brand Guidelines

Creative / Art Direction

Naming

Brand Messaging

Product Strategy

Competitive Landscape Analysis

PACKAGING

Primary / Secondary Packaging Design

Print Production

DIGITAL

Shopify Design

Front End Web Design

Social

Eblasts

Digital and Marketing Strategy

Content Strategy

Klaviyo / Omnisend

ILLUSTRATION

Print / Pattern Design

Pattern Repeats

I love everything that has to do with branding, design, typography, patterns, and art direction. I have a passion for designing aesthetically and strategically pleasing designs.

© Sugarfina

© Kayo Body Care

Currently

Art Director + Senior lead Designer at Product360 Creative | Sept 2016 - Current

Freelance

  • I was a product designer (cosmetic bags, handbags, travel bags, acrylic organizers, cosmetic brushes and more), print designer/illustrator and textile designer. I worked with printed fabrics, wovens, leather and more. I worked with a pattern maker to design the bag shapes, as well as the inner construction. I saw the product through from trend phase through to production. I designed for retailers and brands such as Anthropologie, Nordstrom, Target, Ulta, Sonia Kashuk, Kestrel Bags, and various boutiques.

    I gave presentations to buyers, participated in buyers meetings, designed planograms, and analyzed sales numbers.

    I worked directly with sales, the head of development and the head of marketing to create brands, art directed photoshoots, scouted shoot locations and more.

  • I worked with the Director of Marketing Athletics and his team to design posters and trading cards for various sports throughout the years.

  • I designed packaging in collaboration with the CEO, developed new colorways for fabrics, oversaw the design of the new company website, developed new sales tools and more.

  • I designed licensed NFL, MLB, NBA, and NCAA accessories for fashion-forward female sports fans using team style guides.

Previously

SELECT CLIENTS

Lunar Beauty

Minim LA

Sonia Kashuk

Conair

Laura Lee Los Angeles

Karuna

Hydropeptide

Sara Happ

Olivia Quido

Kayo Body Care

Lunar Beauty Minim LA Sonia Kashuk Conair Laura Lee Los Angeles Karuna Hydropeptide Sara Happ Olivia Quido Kayo Body Care

RETAILERS

I’VE WORKED WITH / DESIGNS CAN BE SEEN IN

Target

Anthropologie

Ulta

Nordstrom

Violet Grey

Walmart

Sephora

TJ Maxx

Nordstrom Rack

Revolve

Target Anthropologie Ulta Nordstrom Violet Grey Walmart Sephora TJ Maxx Nordstrom Rack Revolve