I build brands that look exceptional and perform, across packaging, digital, retail, and social commerce. Based in Los Angeles, working remotely with founders and teams everywhere.
15+ years designing and directing brands across categories and channels, from identity and packaging to digital, email, and ecommerce. I don’t have a signature aesthetic. I have a process, rooted in customer research, competitive analysis, and knowing what the market is missing.
What I Do-
Creative & Art Direction
Brand Strategy & Positioning
Brand Identity & Logo
Brand Naming
Brand Guidelines & Voice
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Primary & Secondary Packaging
FDA & International Compliance
Production & File Preparation
Vendor Sourcing
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Trend & Sales Analysis
Planogram Design
Buyer Presentations
Product & Accessories Design
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Shopify (Front & Back End)
Squarespace
WordPress
Klaviyo Email & SMS
Analytics & Optimization
Loyalty, Subscription & Upsell Programs
Customer Experience Programs
Social Commerce & TikTok Shop
TikTok Lives
ShopMy and LTK management
Paid Ad Creative & Influencer Programs
Amazon Storefronts & A+ Content
Content Strategy
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Photoshoot Art Direction
AI Imagery
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Print & Pattern Design
Pattern Repeats
Illustration
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Product & Packaging Copy
Web & Campaign Copy
Email, SMS & Social
Strategy and aesthetics aren't in conflict—the best brands are built where the two meet. That's what I do. 
© Sugarfina
© Kayo Body Care
Present
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Second-in-command creative at a multi-brand agency, leading art direction and creative strategy across brand identity, packaging, digital, email, and ecommerce for simultaneous client accounts, from founder-led brands to Mars.
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Ongoing creative consulting across a range of industries and clients.
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Developed and creative directed accessories brands, including Tartan + Twine, Trina, and Kestrel, for the world’s largest cosmetic bag manufacturer. Trend and sales analysis, planograms, buyer presentations, and collection design for Ulta, Target, Nordstrom, and more.
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I worked with the Director of Marketing Athletics and his team to design posters and trading cards for various sports throughout the years.
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Led all creative for a national home textile supplier.
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Sole designer for NFL, NBA, MLB, and NCAA licensed fashion accessories.
Previously
SELECT CLIENTS
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SONIA KASHUK
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LAURA LEE LOS ANGELES
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CONAIR
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KAYO BODY CARE
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SELECT RETAILERS
Where my work has been sold.
