I build brands that look exceptional and perform — across packaging, digital, retail, and social commerce. Los Angeles—based. Working remotely with founders and teams worldwide.
15+ years designing and directing for beauty, lifestyle, and CPG brands — across identity, packaging, digital, email, and social commerce. I don't have a signature aesthetic. I have a process — rooted in customer research, competitive analysis, and knowing what the market is missing. The work speaks for itself.
What I Do-
Brand Identity & Logo
Visual Language & Art Direction
Brand Guidelines & Voice
Creative Strategy
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Primary & Secondary Packaging
FDA & International Compliance
Production & File Preparation
Vendor Sourcing
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Shopify & Front End Web Design
Klaviyo — Email & SMS
Digital & Marketing Strategy
Content Strategy
Social Commerce & TikTok Shop
Paid Ad Creative & Influencer Programs
Amazon Storefronts & A+ Content
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Product & Packaging Copy
Web & Campaign Copy
Email, SMS & Social
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Print & Pattern Design
Pattern Repeats
Illustration
Strategy and aesthetics aren't in conflict—the best brands are built where the two meet. That's what I do. 
© Sugarfina
© Kayo Body Care
Present
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Senior creative lead at a multi-brand beauty, lifestyle, and CPG agency. Brand identity, packaging, digital, email, and social commerce across simultaneous accounts.
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Ongoing creative consulting work across a range of industries and clients.
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Lead designer at the world's largest cosmetic bag manufacturer. Product development, retail strategy, and collection design for major global retailers.
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I worked with the Director of Marketing Athletics and his team to design posters and trading cards for various sports throughout the years.
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Led all creative for a national home textile supplier.
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Sole designer for NFL, NBA, MLB, and NCAA licensed fashion accessories.
Previously
SELECT CLIENTS
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SONIA KASHUK
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LAURA LEE LOS ANGELES
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CONAIR
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KAYO BODY CARE
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SELECT RETAILERS
I’VE WORKED WITH DIRECTLY OR WHERE MY WORK CAN OR HAS BEEN SEEN
