Sonia Kashuk and I worked directly together to design custom prints for her seasonally collection.
We would identify which trends she was inspired by, visit museums for inspiration, take inspiration from photos from her global travels, and so much more. From there I would design 4 custom patterns per season that would be used for her cosmetic bags, brushes and cosmetic accessories for her exclusive Target line. Together we designed custom cosmetic bag shapes as well all with the overall goal in mind that this was to look and feel more expensive, more luxury, more forward than your average Target products. We worked together for over five years right up until she sold her brand to Target in 2015. To this day, Sonia is one of the most incredible women I have ever had the pleasure to work with and is a valued mentor.
SERVICES
Print / Pattern Design
Illustration
Accessories / Bag Design
Trend Analysis
Sonia Kashuk
2012-2016
CREDITS
Creative Direction: Sonia Kashuk
© Sonia Kashuk
Art drawn by artist Dana Louise Kirpatrick. Pattern design and repeat by me.
Art painted by makeup artist Linda Mason, Repeat by me.