Trina was a cosmetic bag and beauty accessories brand with a prep aesthetic.
Each season i designed and presented primary designs for retailers. I would then design some into planograms for the specific retailer, or as single or limited edition items for others. The designs were all created with future trends in mind, while staying true to the brand’s image and aesthetic.
I designed everything from the hardware, bag shape, trim zipper, etc. I teamed up with the Director of Brand Marketing, Malia O’Brien, to art direct the photoshoots, work with the stylist on wardrobe, scout shoot locations and finalize shots and lookbooks.
SERVICES
Print / pattern design
Art directed print design
Textile design
Accessories design
Trend analysis
Sales analysis
Planogram design
Retailer presentation
Photoshoot art direction
Trina
2010-2015
CREDITS
Brand Director: Marcia Scherer
Director of Brand Marketing: Malia O’Brien
Sales Lead: Susannah Fuller
© Allegro, a division of Conair
Fabric Design
Pattern design, bag design + hardware design
Designed bag + print design by Nicole Wiener under my art direction
Designed bag + print design by Nicole Wiener under my art direction
Bag Design
Print Illustration + Repeat
Art Purchased From An Art Studio. Coloring + Bag Design By Me
Print Illustration + Repeat
Designed Bag + Print Designed by Nicole Wiener Under My Art Direction
Print Illustration + Repeat
Print + Bag Design